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How Much Should Your Website Cost? A Guide to What Should Be Included In Web Design Pricing

Trying to create a definitive guide on the costs of a website is a large undertaking. I might even be so bold as to say it’s as ambitious as trying to put together a guide on how much you should pay for normal daily transportation. You could buy a car ($$$) or even a plane ($$$$$), but you could also buy a moped ($$), bike ($), or rely on cab services. I mean there is also the option to walk.

In approaching this topic, I want to set a few ground rules: I won’t get into individual costs of each of the eight items outlined below. Hopefully, by teasing out what is in each, you can get an idea of what each will cost. I’m also narrowing the focus here to marketing websites with a greater focus on B2B sites than B2C. This is important because a food truck (B2C model) could easily get by and succeed with a page on Facebook as their website presence. Finally, I’m not including the obvious parts of building a website, such as coding it (or finding a template), website hosting, and a domain name.

Will all that in mind the following list are items that absolutely should be included in building a website properly. If they aren’t then corners are being cut and you aren’t getting the best possible

Let’s get into the list.

1. Does a Brand Style Guide Exist?

This is step one of a web design project if your company doesn’t have brand identity guidelines. Asking a third party to design a new website without a brand identity is asking them to basically shoot in the dark.

Having locked-down elements, such as colors, fonts, logos, photography, and graphic direction, is critical for helping a designer understand who you are and how you want to be perceived by the market.

2. UX Discovery?

To understand what you want to build, you need to understand what you are doing now and how it is performing. UX discovery includes things like a site audit to identify what currently exists, a review of all analytics, industry and competitor research, and more. Of course, some of this only applies if you have a current website to benchmark.

3. Do You Need to Do Persona Research?

Do you have marketing personas? If you don’t fully understand who your ideal customers are and why they buy, you won’t create things that resonate with them. Learn more about inbound marketing personas.

4. Who Is Writing Copy?

Copy is still king. Writing quality website copy is a special skill and shouldn’t be undervalued. I highly recommend thinking twice before assuming you’re the expert at your business and can do this with no problem.

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5. How Many Pages?

Page count is a common metric used to price out the costs of a website build, for obvious reasons. All pages aren’t created equal, so when deciding that you want to build a 20- versus a 40-page site, don’t be surprised if it will cost you twice as much.

6. Are Multimedia or Interactive Elements Required?

Things like video, website animations, transition effects, responsive design, and so on take time to build and optimize.

7. Is Content Migration Involved?

There are lots of types of content that you already have that you might want to keep for your new website, but they will need to be migrated over. Are there downloadable resources with landing and thank you pages that need to be migrated or at least have the templates updated to the new design? How about a blog that needs to be updated to a new design or a new platform altogether? Newsroom or press releases? Calendar and Events? Don’t get caught assuming these items are all part of the new plan.

8. What Is the Plan for Ongoing Development and Maintenance?

Hopefully, it’s obvious, but just because you launched a website doesn’t mean you can completely neglect it and not continue to invest in it. Ongoing content creation (blogs, guides, infographics, and gated content), testing and conversion rate optimization, software updates, security patches, and more should be part of your cost considerations.

The first seven items set the stage for success, but because your website is the face of your business 24/7/365, you have to maintain it. Web technology and design expectations are constantly changing and adapting. What a business could get from their web presence 20 or even 10 years ago continues to change. As much as a well-designed and easy-to-use website can help your business, an obsolete and outdated website can hurt you.

Final Thoughts

By this point, you’ve probably picked up that much of this list are items that should happen at the beginning of a website redesign, meaning owning an impactful website has a lot of upfront costs. This discovery is critical for assuring that all future spend is optimized effectively. I could easily write dozens of articles focused on the eighth item in this list, but planning is an important step to take before jumping in and building something new.

What do you think? What steps would you include that I missed? Anything that you would prioritize differently?

One final thought I’ll leave you with is that I firmly believe you get what you pay for. Today, many companies will sell you an affordable new website that can be up in hours or days. That is always an option, but I’m confident it wouldn’t represent your company nearly as well as doing all of the items listed.


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GoodFirms Highlighted the New List of Best SEO Software for October 2018

Best SEO Software

Presently, GoodFirms reported the Best SEO Software list that is helping numerous businesses to rank higher and achieve exposure they need

SEO Software is an influential and adaptable competitive intelligence suite to understand and create SEO strategy”

WASHINGTON DC, WASHINGTON, UNITED STATES, October 15, 2018 / — As an entrepreneur, it is vital to invest in the right Search Engine Optimization (SEO) skill in this modern business landscape. Hiring out SEO Company or digital marketing consultant can be an expensive deal for the floundering businesses rather than the successful industries. Luckily, there are great SEO tools for small business that make this a lot easier. Here you can take a sneak peek at the recent GoodFirms report that reveals the Best SEO Software that are supporting organizations to get started with SEO.

Check out the Top 10 SEO Software List by GoodFirms:

•SEO Spider Tool
•SEO PowerSuite
•Advanced Web Ranking
•Web CEO
•SimilarWeb Pro

SEO software is a tool that allows users to recognize, analyze or organize keywords and plan strategies to improve the organic search rankings of a business website to get ahead of competitors. This also aids in other activities which includes backlink analysis, content optimization and link building.

Today, there is Best Marketing Automation Software available in the market that is used by many companies to assist them to complete the repetitive marketing tasks such as emails, social media and other website actions. The technology of marketing automation software makes these tasks easier by nurturing sales leads and by saving lots of time and effort of marketers.

These all types of software have made easy and inexpensive for businesses to avail the most excellent services and keep growing. At GoodFirms you can also find the curated list of Best Artificial Intelligence Software and all other sorts of software that can be truly helpful for your business. GoodFirms is a globally renowned B2B research and reviews platform. It facilitates the businesses in getting linked up with the Top IT technology development companies and best software product providers.

GoodFirms list the companies and best software’s after evaluating each of them through multiple methodologies. This includes three main criteria’s that is Quality, Reliability and Ability. Under these key factors, each company is identified by their complete portfolio, years of experience in their domain, market penetration and also refers to client reviews.

Then consider all the above points and index them according to it in the list of Top Technology Development Companies and Best Software. Additionally, GoodFirms also ask the interested companies to participate in the research process and Get Listed for free in the list of their expertise and be a magnet to their target audience.

GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient best SEO Software that delivers results to their clients. GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide review & rankings that help service seekers leap further and multiply their industry-wide value and credibility.

Get Listed with GoodFirms.

Affordable web design for new business, freelance web developer, responsive website design, SEO

FULL ASSIST, QUICK TURNAROUND & LOW COST ** CALL MICHAEL ON 07341 550885 ** LONDON BASED WEB DESIGN & DIGITAL MARKETING Thinking to create a new website for your business or revamp existing one? Looking for new ways to get in front of more clients and increase sales? Want it ASAP or just looking for advice for now? Having the website designed or to invest in digital marketing is a significant step for any business. I respect that, and I take pride in having an original approach to all of my work to ensure my clients success. “Build your platform” You need a service that will quickly pay for itself with new opportunities and more income and that’s what I deliver. “Less stress, more sales” Independent consultancy and technical support with digital marketing strategy, SEO, social media that I provide to my clients will boost your businesses growth. BENEFITS: A professionally looking website that represents your business the way you want, Effective presentation of the core messages of your service/product, * Great way to let your customers find you easily and quickly. Modern design that will look great both on smartphone, tablet and computers, An online platform that will serve your business for years EACH PROJECT INCLUDES: – Creative meeting (face to face in London or Skype) – Assistance with domain registration and hosting – A bespoke website tailored to your business niche – Unlimited revisions and tweaks FULL OFFER: Responsive web design and Web development WordPress and HTML + CSS eCommerce shops Domain registration and hosting Digital marketing consultancy SEO (Search Engine Optimisation) PPC (Pay Per Click) Social media marketing, content marketing and email marketing Analytics, traffic analysis and conversion optimisation PRICING: I offer two flexible packages depending on businesses size and budget. STARTER Package costs start from £350 and BUSINESS Package from £700. An hourly rate for digital marketing consultancy £20 /hour. For more accurate quotes call me, message me directly here or on my website. Just google “netswifter”. Michael P. Freelance Web Designer & Digital Marketing Consultant Contact: 07341550885

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