Internet Layout — SEO & Internet Terminology Guide

301 Redirect

A 301 redirect is a permanent address redirection to another website. Authors use a 301 redirect to migrate your customers from one website to another.


The 404 is often referred to as the ‘ut oh’ webpage. This is the webpage that’s presented to the consumer when they enter a wrong address, or attempt to attend a webpage that does not exist on the website.

Interesting Fact: 404 pages are frequently amusing, or well done from an artistic perspective. 404’s are similar to the Easter eggs of the world wide web, go find them!

ALT feature

An ALT attribute is used to refer to an image. Having ALT tags is quite valuable for SEO.

Anchor Text

The content yet another website uses to link to your site. It has a significant effect in your website’s search engine index status.

Back End

A website’s back-end is the part that controls the site content itself. This is the part then in turn displayed onto the site and where the site data is entered. In addition, this is called a management strategy.


Backlinks are. Backlinks are an essential standpoint for search engine optimisation if they’re from a website with a domain authority/brand identity that is tall.

Bad Hosting

Poor hosting is as soon as the server that your site has been hosted from also hosts website which participate in black-hat SEO practices, create male-ware (computer viruses), or have prohibited content on them. Whenever your website is hosted on exactly the identical stage as an one, Google penalizes your website due to the fact that you both are using the exact same IP address.


Bandwidth capacity can allude to two items: the rate at which information can be traded or the amount of just how much data you’re permitted to send and get within a particular time frame.

Beneath the Fold

This term comes from papers; “under the fold” means text which has been on the base section of the webpage (underneath the physical fold in the paper). In website conditions, “under the fold” is referring to the content that’s under the first section your browser heaps.

Bounce Rate

The bounce rate of a website is the proportion of users whom enter the site and leave the site without browsing other pages within the site. Having a poor bounce rate can elude to inadequate navigation design/layout, or the fact that the website itself does not appeal to this consumer.


Breadcrumbs are usually used a secondary navigation to help the user browse through various classes within the site. Breadcrumbs will look something like this:

Interesting Fact: The term ‘breadcrumbs’ stems from the story of Hansel and Gretel.


A web browser is the application that a user is having to view your web site. Some popular internet browsers include Safari, Firefox, Google Chrome, Opera, and Internet Explorer. Deluxe Internet Development urges those to utilize Google Chrome for security purposes, as well as to make sure the very best web experience.


Cached documents are stored in your internet browser/on your personal computer to allow faster web browsing the second time you arrive at the website. The reason the website loads faster, is since you’re loading files/content out of your personal computer rather than across the internet from a server which may be thousands of miles away from you.

Call to Action (CTA)

A Call to Action, or CTA, part of a website is supposed to guide the consumer towards doing anything. For example, checking out a product, contacting a company to request services, or perhaps see more content on the website.

Cascading Style Sheets

Cascading Style Sheets are used to convey the appearance and feel of a web site. The different text colours, the fancy picture backgrounds, even the designs nowadays are all controlled via CSS.


The term client-side describes web site content that’s processed on your computer, rather than on a server. Broadcasts are usually controlled via the language called Javascript.


Cookies are sent from the server and stored on your computer to recall information about who you’re This is sometimes used to track what you do on the site and whom you are.

Content Management System

Otherwise called a CMS, the Content Management System is a back-end interface which allows site operators to control the content that’s displayed on the website. Deluxe Internet Development uses the very popular and successful CMS WordPress, from the world. There are quite a few other CMSs out there WordPress was proven to be the very best.


There occurs A conversion when a user completes a specific activity the company intended to perform. This could include buying a product, scheduling an appointment, or perhaps make a phone call.


DNS stands for ‘Domain Name’. The DNS converts a domain name into an IP address that your computer can use to load up the website content from the remote server. When one types into their computer a site’s address, the DNS informs that person’s computer exactly what the IP hosting which domain name is and continues to load the web site files from the server.


A domain is something most people are familiar with when it comes to the internet. That is because GoDaddy conducts an advertisement constantly telling people they need to ‘own their very own corner of the internet’. The domain name is the name which identity’s the website. Domains may be any mixture of hyphens, letters, and numbers.

Interesting Fact: A domain cannot begin with a hyphen, and they can be up to 63 characters!


E-commerce is short for electronic commerce. Associated with sites like eBay, Amazon, and Etsy; E-commerce is known throughout the internet as selling and the purchasing of merchandise.


Favicons are small (often 16×16 pixels, however a few are 32×32 pixels) icons, often logos, displayed adjacent to the internet address bar, and now in tabs. Favicons aren’t only in browsers, they are currently stretching their manner across multiple programs like program icons within iOS, metro icons on Windows 8.1+ start-screen, as well as several other devices.

Focal Point

The point is the location of this website the internet designer wanted you to look at. The focal point is often connected with a CTA (Phone to act) or a segment which summarizes products/services.


The fold is the content whereby is first displayed to the consumer before scrolling.

Font Style

The font design is controlled via CSS, font design often controls italics, bolds and more.

Font Weight

The font weight is the thickness or thinness (bold or light) of a font appears.


The font-end of a website is the content that the consumer sees. As an example, this text you’re reading today is considered the front-end of the web site of Deluxe Internet Development Blog.


Additionally alluded to a “hex” numbers, they’re a base-16 numbering frame used to describe colors on the internet. Even a hex code looks something like this: #000000 (That is the color black).


A strike is a single-file request where a server receives.


Hosting is the action of keeping your website on a computer that’s configured to display sites. Deluxe Internet Development is known for having one of the quickest hosting programs in the industry!


Hypertext Markup Language, or HTML is. HTML produces the content by which you see on this website all.


HTTP means Hypertext Transfer Protocol, this is the protocol which permits an internet browser, like google Chrome, to speak with the internet server.


HTTPS is similar to HTTP, however the link is encrypted via SSL (Secure Socket Layer).


Iframe stands to get framework. This is utilized to exhibit another site.

Landing Page

The landing page is the first page presented to the consumer as the enter the website.

Meta Data

Meta data is data that summarizes specifics about the webpage that’s being seen by the consumer. The meta data info is hidden from the articles on the webpage, however because you cannot see it does not indicate it is not there. The meta data can be seen by you for a web site within the source code of the website.


Navigation is the method by. Navigation is often handled in the form of a header menu, or footer menu.

Open Source

Open origin software/content is software whose source code is available for alteration or enhancement by anybody online. Open source software has paved the means of advanced technologies that may have never be if they weren’t initially open source, here now.


A pageview is exactly exactly what it sounds like ; a webpage being viewed by someone.


Permalink stands for “permanent link”. With blogging platforms to assist summarize the internet address for readability Permalinks are normally used.


A plugin is a module which improved the capacities of your website or add functionality. Plugins are often associated with the CMS WordPress and equally. Plugins save a Whole Lot of time for web developers!


Alludes to the physical number of pixels revealed on a display, (by way of example, 1920×1080). Resolution is often brought up when talking there appears a website on display sizes and various devices.


The sender will be the company where you enroll your site’s domain names with. Popular registrars are, GoDaddy1 and 1&1.


There is A script part of javascript utilized to generate the site more interactive.


Server-side scripts run calculations and calculations about the webserver show this consumer through internet browser with the results.

Blog Map

A sitemap is a page on your website which summarizes all the other pages on your website. A site map is valuable by guiding the search engine’s web crawler via your 18, to SEO.


There can be A template used to speed up the design process. Since most web designers utilize the same “center” for their sites, this allows them to skip repetitive jobs.


URL means ‘Uniform Resource Locator’, the website’s URL is its speech.

User expertise

User experience is the way the consumer interacts with your website. Including the components which are the way they’re presented and on your site.

Internet Server

The web server is a computer with network capacities as well as the software configurations to sponsor a site’s files to allow access for users to see them.


Wireframing is every time a designer summarizes the basic layout, colours, and functions of a site. Wireframing is utilized to reveal the client what they intend on earning before actually making it. Think of wireframing as a free routine.


“What You See Is What You Get” is a graphical interface which enables non tech-savvy people to make content on a website without knowing a single string of code. WYSIWYG interfaces are often used by content management systems to aid the user.